Siblings create refillable candles that are sustainable, beautiful, and bring luxury-level scents to any room.
Siblings create refillable candles that are sustainable, beautiful, and bring luxury-level scents to any room. In the words of Forbes,
"It's the new way to get your candle fix"
the result:
• Klaviyo revenue increased from $600 → $33k p/m
• 760% increase in review submissions
THE CHALLENGE:
• Innovate product but their marketing wasn't addressing the problem they solved.
• Only making $600 p/m from Klaviyo.
• Didn't know what messaging was most impactful as they didn't test it.
PAID SOCIAL
• Made & tested hooks & marketing angles.
• Partnered with a UGC agency to create ads
• Creative strategy + media buying.
• Our winning ads were massively successful & the hooks we created continue to be used.
• Automated flows now do the hard work of nurturing and converting customers 24/7.
what we did:
• Core flow set up.
• 2x weekly campaigns.
• Junip reviews flow set up.
• Quiz funnel set up
KLAVIYO MARKETING
before
after
“I love working with you & your team. We've had our biggest black Friday period so far and you've scaled our klaviyo up from $600”
david | CEO OF siblings
what we did
• Creative strategy. Made and tested new hooks and marketing messages that focused on the heart of the problem and how we could help solve this for customers.
• Partnered with UGC content agency, Creative Milkshake, to create ad content for us.
• Our winning ads were massively successful and were used by the brand for many years even after we stopped working with them (we stopped offering paid social).
the RESULT
PAID SOCIAL MARKETING
• Monthly email marketing revenue increased from $600 - $33,000
• The brand grew from 5 figures monthly revenue to 6 figures in a short times span through paid social and klaviyo marketing.
• 760% increase in review submissions
• A marketing calendar full of fun, engaging emails that customers were excited to open.
• Automated flows now do the hard work for them, nurturing and converting customers 24/7.
KLAVIYO MARKETING
the challenge
• They were only making $600 from klaviyo a month.
• While their product was super innovative their marketing didn’t address the problem they solved and thus they weren’t standing out in the crowded market.
• They weren’t testing marketing angles to find their most impactful messaging.
• Low review submit rate.
A
fter
B
efore
• Core flow set up and 2x weekly campaigns.
• Migration to the Junip Reviews and review flow set up.
• Quiz funnel set up.
David, CEO, Siblings
“I love working with you & your team. We've had our biggest black Friday period so far and you've scaled our klaviyo up from $600”
