Founded in 2016 by Monti Landers,
Riot Swim is a global destination for high quality, fashion-forward swimwear that can be worn season after season.
Founded in 2016 by Monti Landers, Riot Swim is a global destination for high quality, fashion-forward swimwear that can be worn season after season.
the result:
• 38% of revenue from klaviyo
• 2x weekly campaigns.
THE CHALLENGE:
• No automated marketing to nurture, convert & retain customers at scale.
• Strategy relied on sales & new launches.
• Only 11% of revenue from email.
• Struggled to create regular campaigns.
• Automated flows now do the hard work of nurturing and converting customers 24/7.
• Marketing calendar full of fun, engaging emails their customers are excited to open.
what we did:
• Core flow set up.
• 2-3x weekly campaigns.
• Attentive SMS campaigns
• Interactive SMS flows to personalise the shopping experience.
• Attentive SMS campaigns
before
after
what we did
• Core flow setup
• 2x weekly campaigns.
• Quiz funnel set up
• We set up interactive SMS flows to personalise every shoppers experience.
• Sign up form to grow email and sms list.
the RESULT
ATTENTIVE MARKETING
• Monthly email marketing revenue increased from 11% of total sales to 38%
• We created a marketing calendar full of fun, engaging emails their customers were excited to open.
• Their automated flows now do the hard work for them, nurturing and converting customers 24/7.
KLAVIYO MARKETING
the challenge
• Only 11% of revenue was coming from email.
• They struggled to create regular campaigns.
• Their strategy relied on sale promotions and new launches.
• They weren’t automating their marketing. There was no system in place to nurture customers through each stage of the customer journey at scale.
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fter
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